Happy My Tour brand system
Brand story, voice, logo system and a 38-page guidelines book for a travel booking platform that recommends trips with AI.
The brief.
Happy My Tour says it offers more than 500 customisable travel packages, and that its AI recommender suggests a trip after three questions. The company wanted planning a holiday to feel exciting, with support from the first search to after-sales.
It needed one brand that its website, social channels, printed material and team could all apply the same way.
What we did.
- 01Brand story & voiceA brand story, a mission and vision, and voice rules that stay reassuring while travellers compare options and turn direct once they’re ready to book.
- 02Logo systemA tilted red badge with a smile, a blue wordmark with a heart inside “tour” and the line “Smiles Across Miles”, with colourways, minimum sizes, placement rules and favicons.
- 03Type, colour & photographyPoppins with a fixed type hierarchy, a red, blue and charcoal palette, and a brief for candid travel photography and avatars.
- 04ApplicationsLetterhead, business cards, ID cards, T-shirts, destination posters, a social profile and the browser tab, all built from the guidelines.
The work.
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