Beauty & personal care
Skincare, haircare and grooming brands built on repeat purchase.
✓ UGC & creator ads
✓ Subscription & replenishment
✓ Bundles & offers
✓ Review collection
Industry 06
Profitable growth, order after order.
We help direct-to-consumer brands lower acquisition costs and win customers who come back. Store, creative, paid media and retention from one team.
Beauty & personal careFashion & lifestyleFood & wellness
Trusted by teams across six industries
(01) Problems we solve
Where D2C marketing leaks.
Most D2C brands can buy traffic. Profit is decided by creative, conversion and whether customers come back.
#The problemWhat we do
01Rising cost per acquisition→Campaigns structured around contribution margin, with budget moved weekly to what drives profitable orders.
02Creative fatigue on Meta→A steady pipeline of new static, video and UGC-style ads, tested every week.
03Visits that don’t convert→A faster store with clearer product pages, offers and checkout, tested continuously.
04Customers who buy once→Email and WhatsApp retention flows, from post-purchase to replenishment and win-back.
(02) Who we work with
Built for how your category sells.
Purchase cycles and creative differ by category, so each gets its own playbook.
Fashion & lifestyle
Apparel, accessories and home brands selling collections and drops.
✓ Collection launches
✓ Shopping & catalogue ads
✓ Lookbook-led store
✓ Sale event planning
Food, health & wellness
Food, beverage and wellness brands winning trial and building habit.
✓ Trial offers & sampling
✓ Search & Shopping
✓ Subscription flows
✓ Education content & SEO
(03) The growth engine
From first ad to repeat order.
Every brand runs on the same five-step system, tuned to your margins and category.
- 01Creative testingNew hooks, offers and formats tested every week to find ads that sell.
- 02Paid mediaMeta, Performance Max and Google Shopping, scaled on contribution margin rather than ROAS alone.
- 03Store & CROA fast Shopify or custom store with product pages and checkout tested for conversion.
- 04AI retentionEmail and WhatsApp flows personalised by purchase, from post-purchase to replenishment and win-back.
- 05Profit reportingCAC, AOV, repeat rate and contribution margin in one weekly view.
(04) Retail playbook
Planned around your retail calendar.
Spend, creative and offers follow your sales calendar, so budget peaks when buyers are ready.
01Weeks 1–4
Build
Set up to measure profit, not clicks.
02Month 2–3
Test
Find the creative and offers that sell.
03Peak season
Peak sales
Make the big events count.
04Ongoing
Retain
Grow lifetime value.
(05) Services
What we do for D2C brands.
Use one service or the full stack. Each is planned around margins, repeat rate and your sales calendar.
01BrandingBrand, packaging direction and creative guidelines that stand out in a crowded feed.→02Website design & developmentShopify and custom e-commerce builds, product pages and checkout CRO.→03App design & developmentShopping apps that bring repeat buyers back with push notifications and saved carts.→04Performance marketingMeta, Performance Max and Google Shopping, with weekly creative testing.→05SEO, AI-SEO & AEOCategory, product and content SEO, plus visibility in AI shopping answers.→06AI solutions & automationsRetention flows, WhatsApp commerce and customer support automation.→
Mostly Shopify, since it suits most D2C brands. We build custom or headless stores when you need flexibility Shopify can’t give.
It depends on your margins and category. We recommend a starting budget after the audit, based on what it takes to get reliable creative test results each week.
We do. Our team writes, designs and edits static, video and UGC-style ads, and can work with your creators and product shoots.
Profit. We report contribution margin, CAC, AOV and repeat rate alongside ROAS, so budget decisions reflect what you actually keep.
Usually both, in the right order. We fix retention flows early because they raise the value of every customer your ads bring in.
(08) Start a project
Tell us where you want to grow.
Share a few details and we’ll come back with an honest view of what to do first, whether or not we’re the right fit.
info@legit.globalMon–Fri, replies within one business day
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