01
Paid social
Prospecting and retargeting on the platforms where your buyers spend their time.
✓ Meta & Instagram Ads
✓ TikTok & LinkedIn Ads
✓ Lead forms & WhatsApp ads
✓ Audience testing & retargeting
Service 04
Ad spend that pays for itself.
Meta, Google and network campaigns planned around revenue and cost per acquisition, not clicks. New creative tested every week, with reporting you can check against your own sales.
Meta AdsGoogle AdsNetwork & programmaticCRO
Trusted by teams across six industries
(01) What's included
Four parts of paid media that pays back.
Each part can be scoped on its own, but most clients run all four, since better creative and tracking make every channel cheaper.
02
Search & shopping
Campaigns that catch people already searching for what you sell.
✓ Google Search Ads
✓ Performance Max
✓ Shopping & feed management
✓ Google Hotel & local campaigns
03
Creative & testing
A steady supply of new ads, with a weekly test plan to find what sells.
✓ Static, video & UGC-style ads
✓ Hook and offer testing
✓ Landing page variants
✓ Creative performance reports
04
Tracking & attribution
Measurement that ties every campaign to leads and revenue, not platform estimates.
✓ Pixel & server-side tracking
✓ CRM & offline conversions
✓ Live revenue dashboard
✓ Budget & ROAS modelling
(02) When to invest
Signs your ad spend needs attention.
If two or more of these sound familiar, an audit will usually find budget you can save or move to campaigns that work.
Talk it through →- 01Your cost per acquisition keeps rising while spend stays the same.
- 02You can’t say which campaigns produce revenue.
- 03Your agency reports clicks and impressions, not sales.
- 04The same ads have been running for months.
- 05Return on ad spend drops every time you increase budget.
- 06You depend on one channel and want to test others safely.
(03) Process
How we run your paid media.
One strategist owns your account from audit onward, with weekly updates and a monthly review call.
01Week 1–2
Audit
We review your ad accounts, tracking, creative and landing pages to find where budget is being wasted.
Output: Audit & fix list02Week 2–3
Plan & setup
Channel mix, budgets and targets agreed, then tracking, audiences and campaign structure rebuilt.
Output: Media plan & tracking03Week 3–6
Launch
Campaigns go live with several creative and audience tests running from day one.
Output: Live campaigns04Ongoing
Optimise & scale
Weekly testing and budget shifts toward what drives revenue, then scaling once cost per acquisition holds.
Output: Weekly & monthly reports (04) Engagements
Three ways to work with us.
Retainers are agreed after the audit. Ad spend is paid directly to the platforms and kept separate from our fees.
Audit & rebuild
For teams with existing campaigns that need an outside view and a clean setup.
✓ Account & tracking audit
✓ Campaign restructure
✓ Conversion tracking fixes
✓ Handover plan for your team
Growth retainer
Ongoing management of your core channels, tested and reported weekly.
✓ Meta & Google management
✓ Monthly creative refresh
✓ Weekly tests & budget shifts
✓ Live dashboard & reviews
Full-funnel retainer
For brands scaling spend across several channels and markets.
✓ All paid channels
✓ Weekly creative production
✓ Landing page CRO
✓ Attribution & revenue modelling
It depends on your market and goals. We recommend a starting budget during the audit, based on what it takes to get reliable data from each channel within a few weeks.
Performance marketing runs on a monthly retainer agreed after the audit. Ad spend is paid directly to Meta, Google and other platforms, and kept separate from our fees.
Campaigns usually produce reliable data within four to six weeks. From there, testing and budget shifts lower cost per acquisition month on month.
You do. Ad accounts, pixels, analytics and creative are set up in your name, and we work through delegated access.
You get a live dashboard, a weekly update and a monthly review call. Reports focus on revenue, leads and cost per acquisition rather than clicks and impressions.
Yes. Our team writes, designs and edits static, video and UGC-style ads, and refreshes them based on what each week’s tests show.
(08) Start a project
Tell us where you want to grow.
Share a few details and we’ll come back with an honest view of what to do first, whether or not we’re the right fit.
info@legit.globalMon–Fri, replies within one business day
Brief received.
Thanks. A strategist will reply within one business day.