B2B SaaS
Sales-led and product-led SaaS teams turning traffic into demos and trials.
✓ Positioning & messaging
✓ SaaS marketing site
✓ Search & LinkedIn campaigns
✓ Trial & demo nurture
Industry 04
Positioning and pipeline from day one.
We help seed to Series B teams explain the product clearly and turn traffic into trials, demos and revenue. Positioning, site, acquisition and lifecycle from one team.
B2B SaaSConsumer appsMarketplaces
Trusted by teams across six industries
(01) Problems we solve
Where startup marketing leaks.
Most startups have a strong product and a weak story. We fix the steps between first visit and paying customer, where runway gets wasted.
#The problemWhat we do
01A product that’s hard to explain→Positioning and messaging that say what you do, for whom and why now, in one sentence.
02Traffic but no demos or trials→A SaaS site and product pages built around the questions buyers ask before they book a demo.
03Paid acquisition burning runway→Small, structured channel tests that prove cost per demo or trial before budget scales.
04Sign-ups that never activate→Onboarding and lifecycle automation that move new users to their first moment of value.
(02) Who we work with
Built for how startups grow.
Each model wins customers differently, so each gets its own playbook.
Consumer apps
Apps that need installs that stick, not just downloads.
✓ App store pages & ASO
✓ Install campaigns
✓ Onboarding flows
✓ Retention messaging
Marketplaces & platforms
Platforms balancing supply and demand as they grow.
✓ Two-sided messaging
✓ Supply acquisition
✓ Programmatic SEO
✓ Platform UX
(03) The pipeline engine
From first visit to booked demo.
Every startup runs on the same five-step system, tuned to your model and stage.
- 01PositioningMessaging that makes the product easy to understand, tested with real buyers.
- 02WebsiteA SaaS site and product pages that answer buyer questions and make the next step obvious.
- 03AcquisitionPaid campaigns and product-led SEO, scaled only once cost per demo or trial holds.
- 04AI lifecycleAutomated onboarding, trial nudges and demo follow-up, personalised to how each user behaves.
- 05Pipeline reportingDemos, trials, activation and CAC payback in one view for founders and investors.
(04) Stage playbook
Grows with your stage.
Priorities change as you raise, so the plan moves with your stage instead of a fixed checklist.
01Pre-launch
Position
Get the story right before you spend.
02Launch
Launch
Make launch week count.
03Seed
Traction
Find the channels that work.
04Series A+
Scale
Grow what’s proven, efficiently.
(05) Services
What we do for startups.
Use one service or the full stack. Each is sized to your runway and the stage you’re at.
01BrandingPositioning, identity and pitch design that make the product easy to explain.→02Website design & developmentSaaS marketing sites, product pages and docs on Next.js or Webflow.→03App design & developmentAn MVP in about four weeks, then the full product for iOS and Android.→04Performance marketingSearch, LinkedIn and Meta campaigns tuned for cost per demo or trial.→05SEO, AI-SEO & AEOProduct-led and programmatic SEO, plus visibility in AI answers.→06AI solutions & automationsTrial onboarding, demo follow-up and CRM routing for founders and sales.→
Yes. We scope the work to your runway and start with what moves the next milestone, usually positioning and a site that converts, before adding paid acquisition.
Yes. Pitch design is part of our branding work, built on the same positioning and identity as your site.
Both. Early on we usually work with a founder; later we support or extend an in-house marketing or growth team.
A positioning sprint and launch site usually take four to six weeks. Campaigns can start as soon as tracking and landing pages are live.
Demos, trials, activation, cost per acquisition and CAC payback, in a format you can share with your board and investors.
(08) Start a project
Tell us where you want to grow.
Share a few details and we’ll come back with an honest view of what to do first, whether or not we’re the right fit.
info@legit.globalMon–Fri, replies within one business day
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