Insights

Notes from the work.

Practical notes from our branding, web, performance, SEO and automation work: what we try, what holds up and how to apply it.

23 articles6 topicsUpdated Oct 2026

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Legit.Global insights are practical guides from our client work, written by our team. They cover getting cited in AI answers, winning direct bookings back from OTAs, Meta creative testing for D2C brands and real estate sales automations. Our AI automation buyer guides cover cost, custom agents versus chatbots, lead qualification and CRM connections. Talk to us about applying one.

Performance8 min read

How much does performance marketing cost in India?

What a performance marketing agency costs in India: a share of ad spend or a flat retainer, what each tier covers, what moves the fee and what sits outside it.

Notes from the work.

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How much does performance marketing cost in India?

How much should you spend on ads in India?

Meta Ads or Google Ads: which should you run?

How much does branding cost in India?

Do you need a rebrand or a brand refresh?

What should brand guidelines include?

What’s the difference between a logo and a brand identity?

SEO or Google Ads: which should you start with?

What should you ask before hiring an SEO agency?

How long does SEO take to work?

How much does SEO cost in India?

How much does a website cost in India?

How much does app development cost in India?

Website, web app or mobile app?

What should you ask before hiring a web or app development agency?

How to connect an AI agent to your CRM safely

How much does AI automation cost in India?

Custom AI agent or off-the-shelf chatbot?

How to qualify WhatsApp leads with an AI agent

How to get your brand cited in AI answers

Winning direct bookings back from OTAs

Five automations every real estate sales team should run

Building a Meta creative testing system for D2C brands

Tell us where you want to grow.

Brief received.